Flossing is essential for oral hygiene, so essential in fact that the American Dental Association recommends that you floss once every day. Even though it is an important part of daily dental health, almost 60% of people floss less than the recommended amount. Most people (82%) accredit their lack of flossing to lack of time or the inconvenience of flossing. Using flossing tape can be time consuming, messy and also often very painful as the flossing tape wraps around the users fingers. Using disposable flossing sticks is wasteful and inconvenient, leaving lots of used flossing sticks around the house or bathroom. The Rivus is a convenient, easy to use reusable flossing stick. It is designed to last up to 3 months with up to 40 metres of flossing tape contained within the case.